Increase Revenue for Your Hotel, B&B, or Campground with Yield Management

ResNexus provides automated yield management to help enhance your pricing strategy and generate more revenue for your business.

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MAKE THE MOST OF YOUR OCCUPANCY

RESNEXUS PROVIDES AUTOMATED YIELD MANAGEMENT TO HELP ENHANCE YOUR PRICING STRATEGY AND GENERATE MORE REVENUE FOR YOUR BUSINESS

One of the most fundamental business tactics is pricing your goods according to supply and demand for maximum profit. Nowhere is this more relevant than with perishable goods, such as room nights. Every night that a room or unit isn't sold is missed revenue. But if your occupancy shoots up to 100% too quickly, that usually means you're missing out on revenue by not charging more.

That's why a comprehensive pricing strategy is so important. You not only want to sell lots of room nights, you also need to make sure that you're making the most of that occupancy. You could update your room rates in real time to try and react to the demand you're seeing, but the reality is that you can't keep up with the market trends fast enough.

ResNexus offers yield management to make your pricing strategy simple and intuitive to implement. You can easily input a number of rules to automatically adjust your rates by a percentage or a dollar amount based on current occupancy and booking windows.

Increase Revenue For Your Hotel, B&B, or
Campground With Yield Management

RESNEXUS PROVIDES AUTOMATED YIELD MANAGEMENT TO HELP ENHANCE YOUR PRICING STRATEGY AND GENERATE MORE REVENUE FOR YOUR BUSINESS

MAKE THE MOST OF YOUR OCCUPANCY

Watch this educational video to learn more about yield management.

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Revenue Management: A Bed and Breakfast's Guide to an Effective Pricing Strategy

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Watch this educational video to learn more about yield management.

100% OCCUPIED MEANS YOU'RE 100% BUSY

More Revenue for Less Effort

The goal of hospitality businesses is not to fill units or rooms as quickly as possible. Rather, it is to increase occupancy at the correct rate to ensure your property is performing well and priced appropriately. Yield management helps you hit that target, to ensure you're making the most of high demand.

Remember that when you're 100% occupied, you're also 100% busy. That many guests means your staff is being spread more thinly, and it's more difficult to provide an excellent stay for everyone at once. A property that makes $5,000 in a day at 87% occupancy is performing better than an identical property that makes $5,000 in a day at 100% occupancy.

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100% OCCUPIED MEANS YOU'RE 100% BUSY

More Revenue for Less Effort

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TAKE CONTROL OF YOUR PRICING STRATEGY

Controlled Yield Management Automation

Automation is powerful and efficient, but it also needs human supervision to make sure it's performing correctly. ResNexus gives you the tools to do both.

With ResNexus yield management rules, you can control which units are affected, what date range the rules will be in effect, and what days of the week they apply to. You can also specify whether yield management should apply to over-the-phone bookings, online bookings, or both.

Don't want to price gouge with overlapping rules for both occupancy and days in advance? You can set your yield management to prioritize one over the other. You have full control over your yield management strategy, which means more profits.

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TAKE CONTROL OF YOUR PRICING STRATEGY

Controlled Yield Management Automation

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Jim M.

"We love ResNexus Reservation Management Software for our small business in Asheville NC. The initial training period is well supported by their team which enabled us to become proficient very quickly. On-going ease of use and technical support is the best recommendation for a new user as well. We have found that the response from our Red Carpet Rep is fantastic....and no question is too small. We also love the regular updates which are always determined by listening to their customers."

Jim M.

MATCH THE RATES TO THE DEMAND

Higher Demand, Higher Prices

A reservation made at the last-minute at a close-to-full property is not the same product as the same reservation made weeks in advance in the off season. The difference is demand, and people will pay more for a product in high demand. That's why it's important to recognize when you have high-demand inventory that you can sell at a higher price. And when demand is low, you might lower the price to maintain a steady stream of revenue.

Whether it's occupancy or days in advance booked, having the confidence to price your rooms or units at what they're worth can go a long way. Properties who set their rates in stone are missing out on significant revenue and overall performance. ResNexus Automatic Yield Management is a great low-stress tool to control your rates and flex with the market.

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MATCH THE RATES TO THE DEMAND

Higher Demand, Higher Prices

LEARN MORE

Example: Yield Management in Action

It's one thing to learn about yield management in a theoretical sense, but seeing it laid out in a practical scenario can make it click more easily. So here's an example of a fictitious property and how they might benefit from yield management in ResNexus.

Example:
Yield Management in Action

Sarah manages Snow Mountain Lodges, a cozy property located near a popular ski resort. During slow and shoulder seasons, they don't see much business. But when there's a foot of fresh, powdery snow on the slopes, their availability is quickly snatched up. Sarah feels as though she could be making more money if she could account for the level of demand more efficiently. So she puts in place a few yield management rules in her ResNexus back office.

WHEN...
...occupancy is between
50-75%

THEN...
...unsold rates increase
by 10%

WHEN...
...occupancy is
above 75%

THEN...
...unsold rates increase by 25%

WHEN...
...reservations are made 1-2 weeks out

THEN...
...unsold rates increase
by 10%

WHEN...
...reservations are made less than a week out

THEN...
...unsold rates increase
by 25%

WHEN...
...occupancy is between
50-75%

THEN...
...unsold rates increase
by 10%

WHEN...
...occupancy is
above 75%

THEN...
...unsold rates increase by 25%

WHEN...
...reservations are made 1-2 weeks out

THEN...
...unsold rates increase
by 10%

WHEN...
...reservations are made less than a week out

THEN...
...unsold rates increase
by 25%

With these rules in place, Sarah quickly sees an increase in revenue, with pricing that reacts automatically with supply and demand. So when a massive snowstorm rolls in, and skiers and snowboarders are taking off work to hit the slopes over a long weekend, Sarah's lodges are priced appropriately for the high demand. The busier they are, and the closer to the stay date it is, the higher the prices.

Sarah might even consider adding a rule that lowers the rates when occupancy is below a certain percentage if she thought she could attract more business that way. The great thing about yield management is you can try out a rule for set period of time and measure your results to see if it was effective or not.